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Evangelizing « Behind the Scenes

Evangelizing

April 7th, 2009

So today begins as usual, with the typical re-routing of time away from the base building to evangelizing (and perhaps upselling) to a client. Out of respect to her, as well as any one I might mention on my blog, I will not mention her by name until she has a chance to say yes. In any case, she brought in (2) VHS tapes she wanted to convert to DVD. Now while she only imagined the possibility of her content as a disc, I see it much broader. For the last twelve years, I have constantly explored, learned and produced content destined for the web. Whether it is my job or not, I am always mentioning to clients the value of nearly free distribution online. Most people get it, though may not have the website yet to host it, the webmaster available to upload it, yada yada yada. There are many means to route your video online that are both free and easy.

First up, youtube.com It costs nothing but the time to upload and according to the youtube.com site they mention:

YouTube accepts a wide range of video file formats. This list is all the video files YouTube will accept. Some video formats work best and are most compatible with certain computers, software or devices.

* Windows Media Video(.avi)
* .3GP (cell phones)
* .AVI (windows)
* .MOV (mac)
* .MP4 (ipod/psp)
* .MPEG
* .FLV (adobe flash)
* .SWF (shockwave flash)
* .MKV (h.264)

That should cover just about anything 95% of us might supply, and they are regularly identifying popular formats and codecs to integrate into their system. Backstar regularly works with many of the aformentioned codecs/formats as a function of serving our diverse client base, though some files come up more frequently than others. YouTube’s lack of compression control for the resulting file can be frustrating, but for ease of use, speed to market and an enormous potential audience, YouTube is an easy sell.

Another popular and free service is Vimeo.com They offer both a free service limited to 500MB of files uploaded per week or a $59 5GB allowance with the ability to push out HD (which we affectionately refer to now as WEB HD as it is not the full-pop 1080p HD we dream in). Vimeo also accepts a range of file types:

Acceptable video formats for Vimeo:

asf, asx, avi, divx, dv, dvx, m4v, mov, mp4, mpeg, mpg, qt, wmv, 3g2, 3gp, 3ivx and 3vx.

YouTube and Vimeo happen to be some of the more well-known video hosting platforms, though I am sure my curious readers have more varieties that they both use and/or will discover soon. Keep in mind this post is limited in detail that will be needed to really elevate your usage of the tools. Investing the time to really learn what will work right for your content is key. If you ever have questions on best practices for the encoding, type size, etc., we are available to consult with you.

Back to work…



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